Unilever Resumes Facebook Advertising After 6-Month Boycott

The Anglo-Dutch company was among the first to announce a pause on social media spend in June

Photo of Unilever logo in a city
When first announced, Unilever's ban on Facebook, Instagram and Twitter was set to run through the end of 2020.

CPG giant Unilever will resume advertising on Facebook, Instagram and Twitter in the U.S. in January.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.
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