Unilever to Crack Down on Influencers Who Buy Fake Followers and Use Bots

CMO Keith Weed called on influencers to stop

Unilever will discuss transparency in influencer marketing with the World Federation of Advertisers, Instagram and Richard Edelman at Cannes Lions. Getty Images

With Instagram’s ever-changing algorithm making once-guaranteed likes, comments and follower growth feel more and more out of grasp, many influencers are turning to false methods of inflating their profiles. And Unilever is sick of it.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.