CPG Upscale Pet Foods Proliferated in the Pandemic—Now They’re Plunging Owners Into Debt New survey charts the high cost of pampering our furry friends For those who want to indulge Fido and Fifi, a growing number of "human-grade" foods are on the market. Getty Images By Robert Klara October 2, 2020 One of the more colorful features of pandemic living is the renewed importance consumers are placing on dogs and cats. Robert Klara @UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands. Recommended articles