By Ending Change Fees, U.S. Airlines Gain a New Marketing Tool

Why Delta, American and United all axed the pesky charges

Leisure travelers are pretty much the only market there is for airlines right now. Getty Images

The airline industry’s myriad fees have been a bone of contention with travelers for years, and the change fee—which charges fliers as much as $200 to take a different flight after purchasing a ticket—is one of the most hated.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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