Victoria’s Secret Teases Super Bowl Campaign With Supermodel Football Game

Lingerie brand recruits Lily Aldridge, Adriana Lima and Karlie Kloss

Headshot of Lauren Johnson

Victoria's Secret will make its third appearance at the Super Bowl this year with a clan of supermodel Angels.

The 30-second spot is part of a Valentine's Day-themed campaign that will run during the fourth quarter of the game on Feb. 1. The ad was created in house.

Today, the lingerie brand launched an 80-second video dubbed "Don't Drop the Ball" that features Adriana Lima, Doutzen Kroes, Lily Aldridge, Behati Prinsloo and Candice Swanepoel.

Two teams in red and white uniforms face off in the online spot. The red team—played by the Angels—win the game after Lima throws touchdown after touchdown to the rest of her team.

The final 30-second ad will also feature Karlie Kloss.

This isn't the first time that Victoria's Secret has run a Super Bowl spot, but the brand isn't particularly well known as a Big Game advertiser. The company first aired a spot in 1999 and also bought airtime in 2008 with a Valentine's Day-themed ad.

For all the latest advertising news surrounding the Big Game, check out Adweek's Super Bowl Ad Tracker

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
Publish date: January 21, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT