Video: This Is What It Takes to Be a Brand Genius

Our 2018 class on how to elevate a brand's message

Video: John Tejada, Breana Mallamaci, Josh Rios; Editor: Nick Gardner
Headshot of Chris Ariens

Adweek inducted its 2018 class of Brand Geniuses last week during a gala event at Cipriani Broadway. In addition to hearing from Brand Visionary Serena Williams, we caught up with several of our honorees from brands like Bud Light, Toyota, Aerie and FX Networks to find out just what it takes to be a brand genius.

Watch above for their answers.


@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.
Publish date: November 12, 2018 https://stage.adweek.com/brand-marketing/video-this-is-what-it-takes-to-be-a-brand-genius/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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