Virtual Event Tech Is Booming as Companies Scramble to Take Conferences Online

One webcasting provider said calls are up 1,000%

A photo of people on Intrado's virtual event platform
Intrado's virtual event platform includes a digital lobby. Intrado

With the coronavirus pandemic preventing any large gathering for the foreseeable future, The One Club for Creativity was one of many conference organizers that announced plans earlier this month to move its slate of major industry events online. Now, with a mid-May deadline looming, the nonprofit’s executives are finding that preparing large-scale virtual trade shows and awards ceremonies—Creative Week, The One Show, ADC, Young One Student Awards—is much easier said than done.

This story first appeared in the March 23, 2020, issue of Adweek magazine. Click here to subscribe.
@patrickkulp Patrick Kulp is an emerging tech reporter at Adweek.