With the coronavirus pandemic preventing any large gathering for the foreseeable future, The One Club for Creativity was one of many conference organizers that announced plans earlier this month to move its slate of major industry events online. Now, with a mid-May deadline looming, the nonprofit’s executives are finding that preparing large-scale virtual trade shows and awards ceremonies—Creative Week, The One Show, ADC, Young One Student Awards—is much easier said than done.
This story first appeared in the March 23, 2020, issue of Adweek magazine. Click here to subscribe.
