Has Visible Set a New Standard for Pandemic-Proof Music Festivals?

Verizon-owned carrier virtually takes fans to Red Rocks Amphitheatre for a personalized viewing experience

Nathaniel Rateliff & The Night Sweats perform at an empty Red Rocks Amphitheatre with projections controlled by viewers at home. Visible
Headshot of Ian Zelaya

While watching prerecorded music performances on the couch at home has become the new norm for concerts, Visible is attempting to write a new pandemic-friendly festival playbook. For its latest experience, the Verizon-owned phone service has blended live performances from an actual venue with technology designed to give remote attendees control of their experience.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.