Vita Coco Is Surprising Fans With Personalized Coconuts in the Mail

Beverage brand's snail-mail campaign celebrates World Coconut Day 

Vita Coco is offering a limited supply of Coconotes to ship for free. Vita Coco
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A coconut is an unexpected gift to receive in the mail, and that’s exactly why Vita Coco plans to ship the tropical fruit to unsuspecting consumers. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.