Vivian and Marie Claire On the Road

Vivian Livingston, the 25-year-old animated star of, and promotional partner Marie Claire magazine will be taking off on a road trip together this summer in a cross-platform marketing program meant to draw attention to Jeep’s new Liberty vehicle.

The fashion-forward road trip will be documented in a four-page advertorial in Marie Claire’s August issue, as well as through Flash-animated “Viv-cams” on Additionally, users will have the chance to win a Jeep Liberty by searching for Vivian’s missing keys, which will be hidden in a different place in the Web site each day.

Publish date: May 31, 2001 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT