Vivian and Marie Claire On the Road

Vivian Livingston, the 25-year-old animated star of Vivianlives.com, and promotional partner Marie Claire magazine will be taking off on a road trip together this summer in a cross-platform marketing program meant to draw attention to Jeep’s new Liberty vehicle.

The fashion-forward road trip will be documented in a four-page advertorial in Marie Claire’s August issue, as well as through Flash-animated “Viv-cams” on Vivianlives.com. Additionally, users will have the chance to win a Jeep Liberty by searching Vivianlives.com for Vivian’s missing keys, which will be hidden in a different place in the Web site each day.



Publish date: May 31, 2001 https://stage.adweek.com/brand-marketing/vivian-and-marie-claire-road-49425/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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