Was the 3G Kraft Heinz Mega-Merger Destined to Fail?

Marketers blame cost-cutting and a lack of innovation

The company reported a $15.4 billion write-off in February. Trent Joaquin, Getty Images

It all looked perfect on paper.

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@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.