We Need Optimism in These Troubled Times
How to support each other and dedicate ourselves to inclusion
How do we reach consumers with messages of hope and resilience at a time like this?
Source: Mastercard
When the world seemed less complicated, marketing was designed to move consumers and make products desirable. But it has now taken on a larger role. Consumers expect brands to take a position on issues that matter, to stand by our communities in the face of challenge and to bring true purpose to the bottom line. These are all positive opportunities.
