We Need to Follow the Lead of Gen Z

Taking on today's issues like the Covid-19 crisis

Illustration of a young woman holding a smartphone
Listen to the youth and their innovative ways of storytelling and taking action. Photo Illustration: Trent Joaquin; Source: Getty Images, Pixabay
Headshot of Artis Stevens

In today’s climate where brands are responding to a pandemic, social justice issues and other societal needs, there has been an abundance of messaging coming at consumers to maintain that connection. But in this new environment, how does a marketer uphold a brand’s position and purpose? And how do they stand out?

@artisnstevens Artis Stevens is svp and CMO of the National 4-H Council.