Food & Beverage

With a Breakfast Boost, Wendy’s Posts Encouraging Quarterly Results

Fast-food chain launched its new breakfast nationwide just before the pandemic

Wendys-Breakfast

Wendy’s launched its breakfast just prior to the pandemic on March 2. Wendy's

By Richard Collings

August 5, 2020

Key insight:

Breakfast was the only day part growing before the pandemic.
McDonald's cited increased competition in addition to the pandemic for eating into its breakfast sales.

Wendy’s only launched breakfast this year, and it’s already off to a hot start.

Richard Collings

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.

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