WFH: Manage the Work, Not the People

Some surprising results from a poll of remote workers

illustration of a man working from home in front of a computer screen
Just 19% of respondents want to go back to the office. iStock

The New York Times did a wonderful set of articles last week titled OOO. The articles cover the spectrum of issues we are all facing working from home (WFH). Some of the writings were based on a survey of 1,123 remote workers. And because of the polling methodology, the results were unsurprising, so much so that I decided to do our own poll so we could compare responses. The results of our poll were surprising, to say the least.

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@shellypalmer Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making.