What Brands Are Doing to Celebrate International Women’s Day

Companies use data and storytelling for authenticity

international women's day ads
International Women's Day is March 8, and brands are making the day with new campaigns. Shapermint, Everlast, Wieden+Kennedy Amsterdam

March is Women’s History Month—the month when, traditionally, brands turn everything pink to convince women that they care. On top of that, today is International Women’s Day. So if a month is too long, brands also have the opportunity to send their empowerment message on one special day.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.