What Cannabis Brands Can Do to Navigate Trump’s Social Media Executive Order

The bill could limit these companies’ ability to use social media in the same ways

Illustration of person painting a cannabis leaf
Trump’s executive order presents a major challenge for cannabis marketers who connect with customers through Twitter and Instagram. Dane Mark/Getty Images/ChefBoyRG

At this moment, the entire country is engaged in digesting the daily chaos of multiple crises. With everything that’s going on, it’s easy to miss some impactful changes. These changes could lead to difficult outcomes for those in the cannabis industry. In order to fully understand how to adapt, it’s important to understand the backstory.

This story first appeared in the July 13, 2020, issue of Adweek magazine. Click here to subscribe.
@gldleaf Charles McElroy is the creative director and founding partner of Goldleaf Ltd.