What Do Snail Facials and Male Crimping Have in Common? They’re Part of a MailChimp Campaign

The ambitious plan comes together

MailChimp created a variety of campaigns that play off its name. MailChimp
Headshot of Katie Richards

If, in recent months, you’ve come across some weird trends, like dudes crimping their hair during New York Fashion Week or men and women getting anti-aging facials using snail products, and you had absolutely no idea what was going on, there’s finally an answer for you.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
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