What Fashion Brands Are Doing to Make Their Products More Inclusive

Gucci, Target, Aerie and others have created new lines

Illustration: Amira Lin; Source: Getty Images
Headshot of Emmy Liederman

In June, an Instagram post promoting a luxury brand’s latest mascara became its most liked content to date. But the success of the photo, which has amassed over 800,000 likes, probably has a lot more to do with the teenager wearing it than the product itself. 

Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.