What Happened When DTC Met ATV

A summit highlighted the role of advanced TV

Jason Lynch, TV and media editor, Adweek, speaks with Karen Phillips, evp, ad solutions, Viacom.
Jason Lynch, TV and media editor, Adweek, speaks with Karen Phillips, evp, ad solutions, Viacom. Sean T. Smith for Adweek

Adweek brought two of the most salient topics in today’s brand marketing world together in a new event: DTC Meets ATV Summit, presented by Viacom and held at LinkedIn. Experts looked at how Direct-to-Consumer marketers are responding to rising ad costs and the growing need to find new channels via smart, internet-connected TV—with insights on scaling, optimization, best practices and brand-measuring ROI for growth.

This story first appeared in the Sept. 30, 2019, issue of Adweek magazine. Click here to subscribe.
alexa.comeau@adweek.com Alexa Comeau is the programming manager at Adweek, where she works on event curation while dabbling in some writing.