What Makes a Brand Bold? 3 CMOs Share Their Strategies

Burger King, Cadillac and Celebrity Cruises share how they cut through the clutter at Brandweek

Clockwise: Burger King's Fernando Machado, Cadillac's Melissa Grady, Celebrity Cruises' Peter Giorgi and Adweek's Nadine Dietz. Adweek

One of 2020’s most lauded campaigns is the Moldy Whopper, an ad that shows Burger King’s signature sandwich literally rotting over the span of a month. The buzzy stunt, brought to life with help from three agencies, was created to promote the Whopper’s lack of artificial ingredients and preservatives.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.
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