What Marketers Should Watch for at the All-Virtual CES 2021

Industry professionals will share how they're planning for the year

Laptop with the CES logo
The annual trade show is usually held in Las Vegas—this year, it's all online. CES

For the first time in the 54-year history of CES, attendees won’t gather in person to kick of the calendar year with technological spectacles and innovations. But while that means no post-holidays trip to Vegas for industry professionals in tech, media, marketing and advertising doesn’t mean it won’t still hold value for attendees—especially given the unusual circumstances under which we’re entering into 2021.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.