Where Taco Bell’s Potato CEO Failed

It's a matter of accessibility in video messaging

potato
Taco Bell's video with its CEO as a potato missed the mark in one significant way.

Taco Bell CEO Mark King, as a talking potato, was clear and candid in explaining why potatoes had been removed from the lineup in the first place.

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@HashtagHeyAlexa Alexa Heinrich is the social media manager for St. Petersburg College.