When Done Right, Extreme Stunts Can Catapult a Brand Into the Public Eye

But when done wrong, it can be humiliating and require damage control

SpaceX’s Falcon Heavy rocket and Elon Musk's Roadster took a trip to space earlier this year. Tesla

In the ever-flowing sea of content, whether it be ads or branded messaging, brands are having to find more exciting ways of ensuring their audience both sees and engages with their efforts. Some brands, however, are taking it further than others. Extreme marketing involves a brand pushing the limits of human endeavor, often by performing risky or dangerous stunts, in an attempt to create content their audience will engage with.

@navigatevideo Sydney Lucken is the business and marketing executive at Navigate Video.