When It Comes to Clean Beauty, Miranda Kerr’s Kora Organics Stands Purposely Apart

The model-turned-entrepreneur grew her beauty empire by focusing on transparency and self-care

Miranda Kerr
'I have three boys, but this is my baby girl,' Miranda Kerr says of her Kora Organics brand. Photographed by Erez Sabag

Growing up in the small town of Gunnedah in rural New South Wales, Australia, Miranda Kerr was steeped in homeopathic remedies and natural foods from an early age. Her grandfather tended an organic vegetable garden, and her grandmother reached for herbs and superfruits to soothe a variety of ailments.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.