Why WNBA Players Are Wearing Breonna Taylor’s Name on Their Jerseys

#SayHerName campaign has lined up a series of brand and celebrity partnerships

WNBA jersey with Breonna Taylor's name
WNBA players dedicated their 2020 season to the #SayHerName campaign. Phoenix Mercury

When the 2020 season of the Women’s National Basketball Association (WNBA) tipped off Sunday, players wore jerseys with the name Breonna Taylor—the Louisville, Ky. EMT shot to death by police in her apartment this March—across the bottom. Shirts are also available for sale through the league, with all proceeds going to the Breonna Taylor Foundation.

@MaryEmilyOHara maryemily.ohara@adweek.com Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.