With Bryan Cranston at the Wheel, W+K Debuts a New Brand Positioning for Ford

The automaker hangs its hat on being 'Built Ford Proud'

Bryan Cranston stars in one spot in Ford's new "Built Ford Proud" campaign from Wieden + Kennedy. Ford

The New York office of Wieden + Kennedy is turning the key on a new era for Ford in its first campaign for the automaker.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.