Ad of the Day With Bryan Cranston at the Wheel, W+K Debuts a New Brand Positioning for Ford The automaker hangs its hat on being 'Built Ford Proud' Bryan Cranston stars in one spot in Ford's new "Built Ford Proud" campaign from Wieden + Kennedy. Ford By Erik Oster October 19, 2018 The New York office of Wieden + Kennedy is turning the key on a new era for Ford in its first campaign for the automaker. Erik Oster @ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek. Recommended videos