With European Tourism Coming to a Halt, How Will Businesses Proceed?

Hospitality, retail, food services and more are all bracing for potential impact

Venice's San Marco Square with only two people in it
European visitors are currently forbidden from entering the United States. Getty Images

As the novel coronavirus, COVID-19, continues to spread across the country, President Donald Trump announced on Wednesday the implementation of a travel ban, preventing European nationals from visiting the United States.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.