Without International Tourism, Destination Marketers Look Local for Recovery
Major cities have pivoted in the pandemic
Released at the end of September, San Francisco Travel’s “Our Gate Is Open” campaign targeted locals.
San Francisco Travel
For New Yorkers who wouldn’t dream of going into a crowded Times Square a year ago, the city argues now is a great time for local exploration.
This story first appeared in the Dec. 7, 2020, issue of Adweek magazine. Click here to subscribe.
