W+K’s Icaro Doria Heads to DDB

Fills New York CCO role vacated by Matt Eastwood last year

The New York office of DDB has found its new creative chief in Brazil.

Icaro Doria, a native of Brazil and an executive creative director at Wieden + Kennedy in Sao Paulo, fills a vacancy left by the July 2013 exit of Matt Eastwood, who became global chief creative officer at JWT.

At DDB, Doria will partner with new office CEO Chris Brown, who started in September. In a statement, Brown described Doria as a modern creative leader and "global citizen," having worked in Brazil, Portugal and the U.S.

Doria's brand experience ranges from Coca-Cola, Heineken and Nike to Hewett-Packard, Sprint, Dell and Bacardi. He spent the past four years at Wieden. Before that, he was a group cd at Goodby, Silverstein & Partners in San Francisco, a global cd at Young & Rubicam in New York and a cd at Saatchi & Saatchi in New York.

At both Saatchi and Y&R, Doria worked under creative leader Tony Granger. He starts his new job in March.