Yeti Is Auctioning Off Coolers Designed by 37 Musicians to Support Concert Industry Workers

Fans can bid on coolers designed by Green Day, Reba McEntire, Leon Bridges and more

Yeti's One for the Roadies fundraiser runs through Aug. 10. Yeti

The Covid-19 pandemic has decimated the live music industry, and with concerts and music festivals going virtual for the foreseeable future, Yeti is supporting those out of work with a musician-backed auction. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.