How to Prepare for the 2021 Holiday Season
As a marketer, it’s never too early to start thinking about your holiday strategy. Getting an early start this year is especially important as much has changed and you need [...]
The Road to a Zero Friction Future in Automotive
Technology has been a game-changer for today’s customer experience. Yet the people who are skipping lines and ordering ahead on mobile, selecting furniture using augmented reality and applying for a [...]
Decoding the New Luxury Consumer
The influx of new generations of consumers is changing the luxury industry. With their desire for mobile-first shopping experiences, these new consumers are changing the rules for marketers by demanding [...]
5 Brands Crushing Creativity on Stories
Be inspired by the ways these five brands understand the vocabulary of Stories as a new language of communication.
How Retailers Can Prepare for Friction-Free Holidays Right Now
The future belongs to businesses that can remove friction for customers at every stage of their shopping journey.
Every Brand Has a Superpower—You Need to Know How to Maximize Yours
Ecommerce has come a long way, and your marketing efforts need to evolve too.
The New World of Sports Sponsorships
Today’s sponsorships are digitally powered and designed to create more informed and engaged fans.
How 4 Top Brands Use Communities as Creative Inspiration
Insights from Facebook IQ show how people are becoming more digitally empowered to build communities around the things that matter most to them.
It’s Time to Shake Up Your Upfront Investments
After collecting advertisers' feedback, Facebook has launched Showcase to allow premium inventory to be purchased upfront.
The Rise of Stories
Every brand also has Stories to tell. The growing importance of Instagram and Facebook’s Stories format for mobile-driven storytelling – for consumers and brands alike – has made it a [...]