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How to Prepare for the 2021 Holiday Season

As a marketer, it’s never too early to start thinking about your holiday strategy. Getting an early start this year is especially important as much has changed and you need [...]

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The Road to a Zero Friction Future in Automotive

Technology has been a game-changer for today’s customer experience. Yet the people who are skipping lines and ordering ahead on mobile, selecting furniture using augmented reality and applying for a [...]

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Decoding the New Luxury Consumer

The influx of new generations of consumers is changing the luxury industry. With their desire for mobile-first shopping experiences, these new consumers are changing the rules for marketers by demanding [...]

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5 Brands Crushing Creativity on Stories

Be inspired by the ways these five brands understand the vocabulary of Stories as a new language of communication.

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How Retailers Can Prepare for Friction-Free Holidays Right Now

The future belongs to businesses that can remove friction for customers at every stage of their shopping journey.

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Every Brand Has a Superpower—You Need to Know How to Maximize Yours

Ecommerce has come a long way, and your marketing efforts need to evolve too.

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The New World of Sports Sponsorships

Today’s sponsorships are digitally powered and designed to create more informed and engaged fans.

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How 4 Top Brands Use Communities as Creative Inspiration

Insights from Facebook IQ show how people are becoming more digitally empowered to build communities around the things that matter most to them.

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It’s Time to Shake Up Your Upfront Investments

After collecting advertisers' feedback, Facebook has launched Showcase to allow premium inventory to be purchased upfront.

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The Rise of Stories

Every brand also has Stories to tell. The growing importance of Instagram and Facebook’s Stories format for mobile-driven storytelling – for consumers and brands alike – has made it a [...]