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Using Creative Innovation to Cut Through the Clutter

Direct mail is moving in exciting new directions by great creative minds. But how can you nail the basics and create pieces that cut through the clutter and drive consumer [...]

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Performance Marketing Through Tough Times

During challenging times, marketers often refocus their time and budgets on measurable strategies that move consumers through the path to purchase.

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The Differentiator You Need in Difficult Times

It might seem counterintuitive to ramp up marketing during an economic downturn, but history has shown that those who do so often come out on top.

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What Happens When Digital Tools and Physical Mail Combine

As a marketer, you know that converting a consumer in today’s distracted world takes a sustained effort across multiple channels and platforms

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How to Retarget Consumers IRL

Ad retargeting has long been an effective go-to for digital marketers. Guess how digitally powered direct mail comes into play?

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Timing Can Make or Break Your Omnichannel Campaigns

Timing can make or break an omnichannel campaign. Oversaturate a prospect with messages and they’ll tune you out. But if you can build a cadence of messages that form a [...]

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New Technology Ups the Ante for What Direct Mail Can Accomplish

Today, there is no one way to craft the perfect path to purchase. Consumers bounce from touchpoint to touchpoint and are easily distracted at each one.

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The Best Way to Reach Digital Consumers? How About Direct Mail

The best way to reach customers? Connect the effectiveness of a physical medium with the intelligence of digital. In other words, it’s time to take a fresh look at tactics [...]