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Intro: When Adweek launched its Challenger Brands franchise two years ago, “challenge” still went by its traditional definition—to engage in competition, to push limits, to disrupt the status quo. But coming [...]

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Road to Challenger Brands: Data Alone Doesn’t Make the Decisions at Pearle Vision

There are many ways to view Pearle Vision’s brand identity: It’s at once international, national and local; a retailer of fashion eyewear with a primary focus on eye care. When [...]

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Ryan Reynolds Points Out an Easter Egg Hidden in Mint Mobile’s Unlimited Plan Ads

Customers have praised Reynolds and Mint’s transparency on social media, citing the tone of the company's advertising and customer service as a breath of fresh air.

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The 1980s Saw Globalization, Agency Fragmentation and Some of the Best Ads Ever Made

Amidst the tumultuous 1980s, the ad industry did some of its best work ever, from Apple's "1984" to Nike's "Just do it."

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Too Many Women Still Feel Vulnerable Working in Advertising

There’s far too much discrimination happening in the advertising industry, even 35 years later.

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The 1990s Were a Revolutionary Decade That Forever Changed How We Watch TV

The '90s were a revolutionary decade for TV, with the Gulf War, Fox and HBO forever changing how, when and what we watch.

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Access and Regulations to Collide in the 2020s, as the Battle to Redefine Privacy Plays Out

Access and regulations will collide in the 2020s, as the battle to redefine privacy takes shape.

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10 Pioneering Women Who Came to Life in the Pages of Adweek

While women have finally begun getting a well-earned spotlight in recent years, Adweek was on the lookout for female talent from the start.

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Editor’s Letter: A Look Back (and Ahead) at Marketing Moments That Define Adweek

Our anniversary issue looks at both our own coverage as well as marketers' biggest moments over 40 years.

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The 2000s: Most Disruptive Decade Since World War II

The Aughts may be the most disruptive decade since World War II: Google hits its stride, the iPhone debuts and other pivotal moments.

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In the 2010s, Technology Brought Us Closer Together and Threatened to Tear Us Apart

The 2010s were the connected era, with technology bringing us closer together and threatening to tear us apart.

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4 Decades of Trends, Issues and Players That Have Shaped Marketing and Media as We Know It

The first issue of Adweek came out Nov. 19, 1979, and this issue, which 6 million people will read online and in print, is proof it was needed.

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For Adweek’s 40th Anniversary, Lee Clow Looks Back on How Advertising Has Grown Up

The ‘60s creative revolution gave rise to the West Coast’s freestyle: its irreverence, its imagination, its industry-challenging innovation.