Havas Media Retains Duties as Sanofi’s US Media Agency of Record
Appointment follows Omnicom Media Group winning global AOR responsibilities.
Uber Names R/GA as Global Social Agency of Record
The agency will handle marketing activity across digital and social platforms.
Sanofi Appoints Omnicom Media Group as Global Media Agency of Record
A dedicated Sanofi @ Omnicom team will handle media for consumer and pharmaceutical brands outside the U.S.
Barkley Closes 2020 With Another Win, Picking Up 4 Post Cereal Brands
The Kansas City agency was also recently named AOR for Motel 6.
Combs Enterprises Selects Droga5 as Global Creative Agency of Record
Droga5 will be responsible for developing creative and strategy connected across the entire brand experience. The agency's work will kick off with a U.S. campaign for luxury tequila brand DeLeón [...]
Perfetti Van Melle USA Appoints Wavemaker as Media Agency of Record
The appointment expands a global relationship which includes China, India and the U.K.
Hulu Sends U.S. Media Responsibilities to Publicis Imagine
Hulu spent an estimated $174 million on media from July of 2019 through June of 2020, according to global data consultancy COMvergence, with $113 million spent on traditional channels and [...]
Dos Equis Selects Sid Lee as US Agency of Record
The beer brand is looking for a new creative outlook and more audience engagement.
Coca-Cola Launches Global Creative and Media Agency Reviews
The company is evolving its agency model, meaning its $2.5 billion worldwide media spending is up for grabs.
Visa Selects Wieden+Kennedy and Publicis Groupe for Global Creative Duties
BBDO previously worked on the account.
The General and Airheads Choose Chicago’s Highdive as Agency of Record
The boutique shop has also been tasked with introducing Fruit-tella, a European candy brand, to the U.S.
Motel 6 Names Barkley as Agency of Record After Dropping The Richards Group
The longtime client fired the agency during a review after founder Stan Richards' racist comments.
Mondelēz Turns to MediaMonks, Publicis Groupe for New Content Production Model
The new model is designed to connect creative, data and media capabilities.
How This Agency Approaches Creative Testing During the Pandemic
EP+Co uses flexible, quick-strike research for clients like Denny's and Men's Wearhouse.
Exclusive: Lagunitas Appoints Canvas Worldwide as US Media Agency of Record
Pioneering California brewery Lagunitas Brewing Company has appointed Canvas Worldwide as its U.S. media agency of record, following an internal review. The appointment follows a multistep review process lasting about [...]