Accenture Takes Creative In-House, With Droga5 as Lead Agency

The move ends its relationship with TBWA\Chiat\Day New York.

Wunderman Thompson Retains Creative Duties for Marine Corps

WPP agency will provide marketing and advertising support for recruiting efforts.

AccuWeather Taps Huge to Handle Digital Initiatives

The agency is creating a new app for the weather forecaster.

Vodafone Sends Global Media Account to Carat

The appointment comes as the British telecom is continuing to build up in-house buying capabilities.

Holding Company Plan A and Badger & Winters Back Out of Deal as JCPenney and Agency Split

Last year's agreement was never finalized.

Diageo Is Reviewing Its $320 Million Global Media Account

Carat is the current media agency for the spirits company, maker of Smirnoff and Guinness among others.

A Smile Gets You Out of Awkward Situations in Delta Dental’s Campaign

Digitas debuts its first work for the insurance provider, going beyond the "rational messaging" the industry relies on.

A Viking Is Shamed for Buying an Overpriced Sled in Autotrader’s Latest Campaign

It’s 72andSunny’s first work for the brand, and a departure from the auto valuation tool's previous messaging.

Wavemaker Retains $60 Million Chevron Global Media Account

The energy company has extended its relationship with the WPP agency for another 3 years.

Mondelez Consolidates Majority of Global Creative With WPP and Publicis

IPG's The Martin Agency remains global creative lead on Oreo and U.S. lead on Ritz.