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What to Make of Google’s Privacy Bomb: A Town Hall

Google's market-leading browser Chrome, which is used by more than 60% of web users, has chosen not to support alternate identifiers that help marketers target customers.

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Walled Garden Walls Will Get Higher Under Google’s New Privacy Policies

Companies outside of Google, Apple, YouTube, Twitter, Amazon and other walled gardens won’t and truly can’t benefit from this newly unfolded policy.

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Hey Google! So, What’s Next for Ad Tech?

The biggest company in advertising just issued a statement raising more questions than it has answers.

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Jungle Scout Adds Support for Amazon Advertising With $110 Million in Growth Capital

The financing will also fuel expansion to Walmart.

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How to Rise to the Challenge of Cookie-less Advertising

Ad tech will be anything but a wasteland after Google's privacy bomb drop.

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Google Just Dropped Another Privacy Bomb on Independent Ad Tech

Alternatives like email-based identifiers "aren't a sustainable long-term investment."

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AT&T’s Xandr Backs Unified ID 2.0

Xandr, AT&T’s advanced advertising company, will adopt an open approach to identity by integrating with Unified ID 2.0. Top line Xandr joins Criteo, LiveRamp, Nielsen and The Washington Post as a partner in [...]

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The Washington Post Amps Up Its App Strategy to Drive More Subscribers

The Post is working to shepherd more readers onto its native platform to reduce subscriber churn and prepare for a cookie-less future.

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Walmart Makes a Bigger Play for Brand Ad Budgets

Walmart’s ad business announced three new partners to its Walmart Advertising Partners platform.

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MediaMath and LiveIntent Ink ‘NonID’ Partnership

The duo will create an email-based “nonID” to power programmatic media buys after the decline of the third-party cookie.

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Vungle Buys GameRefinery as Post-IDFA Era Draws Closer

The deal tops a series of M&A moves and foreshadows privacy updates

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Recent Data Shows Which Companies Increased Ad Spend in the Pandemic

Certain verticals of advertisers saw an opportunity to reach consumers while people stayed at home.

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AdColony Sells to Digital Turbine in an Estimated $400 Million Deal

Yet another M&A deal brokered by Luma Partners as ad tech simmers over.

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Will Ad Tech Changes Leave Publishers and Marketers Stranded on Apple Island?

As Google attempts to create a privacy-forward advertising future by coalition, Apple is in stark contrast.