Connected TV Ad Fraud Drops Drastically as Impressions Accelerate
Fraud and sophisticated invalid traffic violation rates dropped 30% year over year.
Ampersand Offering Digital-Like Audience Building Tools With LiveRamp Partnership
Ampersand wants to 'democratize' the TV planning process with a LiveRamp integration that lets marketers create custom audiences.
Altice Is Spinning out Teads in an IPO
Teads has filed an S-1 announcing its intention to list on the Nasdaq.
Outbrain Lands $200 Million Investment From Baupost Group Ahead of IPO
Baupost Group has invested $200 million in Outbrain ahead of its planned IPO.
Magnite Buys Ad Server SpringServe for $31 Million
Magnite has bought ad serving company SpringServe for $31 million.
Ad Tech’s Targeting Revolution Will Be Televised
Unified ID 2.0 is looking to be more than just a third-party cookie replacement as TV companies begin adopting the identifier
Ad Tech’s IPO Frenzy Gathers Pace
IAS and Taboola have debuted on the Nasdaq as Outbrain files its S-1.
Spectrum Reach Has a New Cross-Screen Attribution Tool, Connecting TV With the Rest of Digital Advertising
It's done in partnership with Blockgraph and TVSquared.
IAB Tech Lab Offers to Keep Track of Transparency Tools
IAB Tech Lab offers to cross-match ads.txt and sellers.json data for publishers.
Simpli.fi Now Valued at $1.5 Billion Following Blackstone Deal
Private equity firm Blackstone has invested in Simpli.fi.
Magnite Cuts Staff by 6% Following SpotX Acquistion
Supply-side platform Magnite is laying off nearly 60 employees as part of cost-saving measures following the $1.17 billion deal for SpotX.
Once Competitors, Xandr to Support OpenAP’s TV Identifier
Once competitors, Xandr will now support OpenAP's TV identifier ahead of the 2022 broadcast season.
Google Faces More Antitrust Scrutiny, This Time From the European Commission
The European Commission has opened a formal antitrust investigation to assess if the operations of Google's ad-tech stack violate European Union competition laws.
Ad Tech Is Facing the Loss of Another Important Signal: the IP Address
Apple and Google are making more changes to hide signals typically used for targeted advertising.
Prime Day Boosts Ad Spend on Other Retail Media Networks
The event spurs more than just copycat sales.