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Connected TV Ad Fraud Drops Drastically as Impressions Accelerate

Fraud and sophisticated invalid traffic violation rates dropped 30% year over year.

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Ampersand Offering Digital-Like Audience Building Tools With LiveRamp Partnership

Ampersand wants to 'democratize' the TV planning process with a LiveRamp integration that lets marketers create custom audiences.

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Altice Is Spinning out Teads in an IPO

Teads has filed an S-1 announcing its intention to list on the Nasdaq.

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Outbrain Lands $200 Million Investment From Baupost Group Ahead of IPO

Baupost Group has invested $200 million in Outbrain ahead of its planned IPO.

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Magnite Buys Ad Server SpringServe for $31 Million

Magnite has bought ad serving company SpringServe for $31 million.

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Ad Tech’s Targeting Revolution Will Be Televised

Unified ID 2.0 is looking to be more than just a third-party cookie replacement as TV companies begin adopting the identifier

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Ad Tech’s IPO Frenzy Gathers Pace

IAS and Taboola have debuted on the Nasdaq as Outbrain files its S-1.

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IAB Tech Lab Offers to Keep Track of Transparency Tools

IAB Tech Lab offers to cross-match ads.txt and sellers.json data for publishers.

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Simpli.fi Now Valued at $1.5 Billion Following Blackstone Deal

Private equity firm Blackstone has invested in Simpli.fi.

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Magnite Cuts Staff by 6% Following SpotX Acquistion

Supply-side platform Magnite is laying off nearly 60 employees as part of cost-saving measures following the $1.17 billion deal for SpotX.

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Once Competitors, Xandr to Support OpenAP’s TV Identifier

Once competitors, Xandr will now support OpenAP's TV identifier ahead of the 2022 broadcast season.

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Google Faces More Antitrust Scrutiny, This Time From the European Commission

The European Commission has opened a formal antitrust investigation to assess if the operations of Google's ad-tech stack violate European Union competition laws.

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Ad Tech Is Facing the Loss of Another Important Signal: the IP Address

Apple and Google are making more changes to hide signals typically used for targeted advertising.

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Prime Day Boosts Ad Spend on Other Retail Media Networks

The event spurs more than just copycat sales.