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McCormick Leans Into RV Travel Craze With National Park Pop-Ups
As road trips remain the most popular and safest way to travel during the Covid-19 pandemic, RV purchases in the U.S. are seeing a boom expected to continue into fall. McCormick has [...]
Agencies Are Working With Nonprofits to Switch Gears During the Pandemic
They are helping charitable organizations navigate this uncharted territory.
Avis Joins Travel Brands in Making Germ-Killing Its Central Marketing Message
Budget's new safety pledge rests on the reputation of Lysol.
Email Marketing Performance Has Skyrocketed. How Should Strategies Evolve in a Pandemic?
With email revenue up 86%, experts said brand messaging needs to consider customer mindsets and environments.
Pizza and Chicken Sandwiches Remain the Stars of Fast Food in the Pandemic
Papa John's and Popeyes continue to comfort us in lockdown.
Masks in Commercials? It’s an Open Question, Says Southwest’s CMO
The airline is investing in advertising despite losing millions.
Here’s How Cornhole Landed Itself in the Big Leagues During the Pandemic
A quick adaptation in the face of Covid-19 made all the difference.
MDC Partners Sees Sharp Organic Revenue Drop in Q2 as a Result of Covid-19
Holding company pinned decline on reduced client spending.
‘Everything Is on the Table’ as Hilton Loses $432 Million in Q2
Nearly all of the brand's hotels are open globally, but occupancy hovers around 40%.
75 Years After the Hiroshima Bombing, Mazda Looks Back on the Long Road It Traveled
There are many lessons—and even optimism—that a brand can learn from a catastrophe.
Cheetos Mac ‘N Cheese Shakes Up a Home-Cooking Staple
Cheetos Mac 'N Cheese comes in three flavors: Bold & Cheesy, Flamin' Hot and Cheesy Jalapeño.
Cruise Industry Extends Pause Again, No Sailing Until November
Cruises won't resume before Nov. 1.
Contactless Payments May Make or Break Small Businesses, Visa Study Finds
Visa study reveals that rapidly evolving expectations for a safe payment experience is driving small businesses to take dramatic shifts.
These Small Businesses Were Given Free, Quirky TV Ads in Prime Time to Help After Lockdown
U.K.'s Channel 4 gave high-value spots to a florist, pub, barbershop and alpaca farm.