Adweek’s Most Popular Online Stories of 2020
From the Moldy Whopper to the return of Crystal Pepsi, here's what you were reading this year.
How Pepsi Plans to Help Black-Owned Restaurants Generate $100 Million in Sales
the brand’s commitment to the program shows how PepsiCo is investing significant resources. One specific piece of Dig In is its Black Restaurants Deliver program, an eight-week, no-cost consultancy that [...]
Livestreaming Will Take Retail By Storm in 2021
And four other predictions about the future of commerce in the coming year.
Molson Coors CMO Michelle St. Jacques on Creating Opportunity in an Unprecedented Year
The marketer doubled down on her "fast, messy, awesome" ethos in 2020.
How a Jerry Seinfeld Op-Ed Became a 6-Story Billboard on the Upper East Side
Comedian Jerry Seinfeld’s widely discussed New York Times op-ed rebutting those who think New York is “dead” continues to get noticed months after it was published—not on social media, but [...]
Hotel Brands Hope Selling Pillows and Robes Will Pick Up the Slack in Travel Recovery
In a year that’s seen the lowest occupancy rates since the Great Depression, Marriott has found a way into travelers’ bathrooms, beds and closets thanks to branded products such as [...]
Samsung Taps Paul Mescal to Capture a Turbulent 2020 Through Modern Dance
Normal People star helps launch platform supporting young artists who have lost working during the pandemic.
How Nascar Got Quarantined Fans to Tune Into Virtual Races
The persistent marketing move that produced a 40% conversion rate.
Burger King France Is Donating Its Instagram Posts to Independent Restaurants in Lockdown
It’s been a brutal year for the hospitality and food industries, with businesses having to navigate forced shut downs and ever-changing rules as governments have tried to stem the spread [...]
The 25 Best Ads of 2020
In a year like no other, only the most adaptive and bold marketers thrived.
Alaska Airlines Revives ’80s Hit Safety Dance to Show How It’s Protecting Passengers
Airline safety briefings were already quite long-winded affairs before the Covid-19 era, and new health guidelines have only made them more densely packed with information. But now, in a move [...]
The Pandemic Has Shifted When, Not Just How, Americans Buy Groceries
Instacart data reveals how online shopping is shifting during the pandemic.
Nostalgic Americans Are Making Tru-Tone Retro Lights an Unlikely Holiday Hit
All the warmth and glow of the Christmases you remember, minus the aroma of smoldering ornaments.
Cox Communications Pays Tribute to Nurses by Connecting Them With Family
Telecom company delivers home-cooked meals and video calls.
10 Takeaways From Brand Activations That Adapted to Crisis in 2020
Marketers can apply these lessons to future experiences, even post-pandemic.