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Adweek’s Most Popular Online Stories of 2020

From the Moldy Whopper to the return of Crystal Pepsi, here's what you were reading this year.

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AdProfs Founder: ‘Apple and Google Broke the Ecosystem’ of Programmatic Advertising

Ratko Vidakovic on ad tech's year of seismic change, and why all is not doomed.

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4 Keys to Effective Performance Marketing in 2021

Pandemic-prompted pivots helped brands innovate and will aid in future success.

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Livestreaming Will Take Retail By Storm in 2021

And four other predictions about the future of commerce in the coming year.

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Ad Buyers are Still Figuring Out Their 2021 Budgets

Overall, 54% of budgets next year will be executed programmatically, according to those surveyed.

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Another Ad Fraud Scheme on Connected TV Sees $14.5 Million Stolen

Fraudsters are targeting CTV because it’s a relatively unstandardized market that attracts big-spending advertisers. The cost per thousand impressions (CPM) of a CTV ad is typically in the $20-$25 range, [...]

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Comcast’s Ad-Tech Arm FreeWheel to Purchase Beeswax

Mergers and acquisitions in the programmatic advertising sector are ramping up again.

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DoubleVerify Gets MRC Accreditation for Facebook, Instagram Impression, Viewability Measurement

It marks the first time this has been done for a platform with the social network’s scale.

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Facebook Urges Apple to Think of the Small Businesses With iOS 14 Changes

The social network said personalized advertising will be set back 10 to 20 years.

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10 States Sue Google Over Digital Advertising Dominance

Ken Paxton of Texas leads additional competitive complaints targeting search giant's ad-tech suite.

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Inside Google Chrome’s Privacy Sandbox Proposals

Experiments are underway at Google to engineer a sustainable ad-funded internet after the platform withdraws support in 2022 for the third-party cookie, the web’s default means of monetization since the [...]

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5 Ways IBM Predicts AI and Ad Tech Will Evolve in 2021

The trends range from more machine learning to a shift in the privacy conversation.

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Mobile Ad Firms Location Sciences and Blis Locked in Defamation Dispute

Allegations of campaign manipulation surface as data practices increasingly come under the spotlight.

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Samsung Ads And General Motors Team in CTV Pilot

Samsung Ads has introduced a TV audience measurement tool with General Motors just as on major streaming platforms move to shore-up their connected TV businesses. The new product, which measures [...]

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Finance Firm Oarex Secures $50 Million Credit Line to Shore Up Liquidity in a Recovering Sector

Digital is a bright spot for an otherwise hard-hit advertising industry.