Adweek’s Most Popular Online Stories of 2020
From the Moldy Whopper to the return of Crystal Pepsi, here's what you were reading this year.
AdProfs Founder: ‘Apple and Google Broke the Ecosystem’ of Programmatic Advertising
Ratko Vidakovic on ad tech's year of seismic change, and why all is not doomed.
4 Keys to Effective Performance Marketing in 2021
Pandemic-prompted pivots helped brands innovate and will aid in future success.
Livestreaming Will Take Retail By Storm in 2021
And four other predictions about the future of commerce in the coming year.
Ad Buyers are Still Figuring Out Their 2021 Budgets
Overall, 54% of budgets next year will be executed programmatically, according to those surveyed.
Another Ad Fraud Scheme on Connected TV Sees $14.5 Million Stolen
Fraudsters are targeting CTV because it’s a relatively unstandardized market that attracts big-spending advertisers. The cost per thousand impressions (CPM) of a CTV ad is typically in the $20-$25 range, [...]
Comcast’s Ad-Tech Arm FreeWheel to Purchase Beeswax
Mergers and acquisitions in the programmatic advertising sector are ramping up again.
DoubleVerify Gets MRC Accreditation for Facebook, Instagram Impression, Viewability Measurement
It marks the first time this has been done for a platform with the social network’s scale.
Facebook Urges Apple to Think of the Small Businesses With iOS 14 Changes
The social network said personalized advertising will be set back 10 to 20 years.
10 States Sue Google Over Digital Advertising Dominance
Ken Paxton of Texas leads additional competitive complaints targeting search giant's ad-tech suite.
Inside Google Chrome’s Privacy Sandbox Proposals
Experiments are underway at Google to engineer a sustainable ad-funded internet after the platform withdraws support in 2022 for the third-party cookie, the web’s default means of monetization since the [...]
5 Ways IBM Predicts AI and Ad Tech Will Evolve in 2021
The trends range from more machine learning to a shift in the privacy conversation.
Mobile Ad Firms Location Sciences and Blis Locked in Defamation Dispute
Allegations of campaign manipulation surface as data practices increasingly come under the spotlight.
Samsung Ads And General Motors Team in CTV Pilot
Samsung Ads has introduced a TV audience measurement tool with General Motors just as on major streaming platforms move to shore-up their connected TV businesses. The new product, which measures [...]
Finance Firm Oarex Secures $50 Million Credit Line to Shore Up Liquidity in a Recovering Sector
Digital is a bright spot for an otherwise hard-hit advertising industry.