Essential Second-Quarter Stats for Ad Tech and Platforms

The ups and downs of various industry leaders.

Making Sense of the 5 Major Holding Companies’ Data Offerings

Adweek spoke with all of them, and here's what marketers need to know.

4 Ways Ad Tech Can Prepare for Impending State Privacy Laws

With so much uncertainty, there can be little room for error.

As Privacy Concerns Make the Internet More Opaque, Can Ad Tech Keep Its Promise?

New regulations have spurred a whirlwind of accountability proposals. Can ad tech continue to grow as the free flow of personal data is cut off?

The Trade Desk Focuses on People, Not Programmatic in Latest Campaign

The ad-tech company is positioning itself as an alternative to Facebook, Google and Amazon.

The Co-founder of Sparrow Advisers on Ad-Tech’s Foibles—and Its Future

The consultant talks about her big-picture approach, her company's genesis and, of course, Jeff Goldblum.

NCC Media Rebrands as Ampersand, Streamlines Addressable TV Efforts

Company is pushing into more audience-based offerings.

Dentsu Aegis Network Folds Fetch Into iProspect to ‘Enhance Both Offerings’

All 70 Fetch employees will become part of the iProspect team.

Inside the IAB Tech Lab’s New Consumer Privacy Proposals

Can new tech standards plus enhanced accountability save programmatic as we know it?  

Innovid Acquires Herolens, Proving Ad-Tech Mergers Are Still Going Strong

Despite knocks from regulators, data breaches and privacy regulations, investors aren’t shrinking from ad tech.