Lack of Innovation Is Killing Ad Tech and Maybe Even the Open Web

Players need to work together to overcome fragmentation challenges.

5 Ways Advertising Could Change If Chrome Blocks Third-Party Cookies

Though initially stressful, it could have long-term benefits.

Advertising Trade Groups Are Creating a Coalition to Push for a Federal Data Privacy Law

It's called Privacy For America.

Trustpilot Is Trying to Crack Down on the ‘Epidemic’ of Fake Reviews

Companies want to put an end to the 'game of whack-a-mole.'

A Look at Who Is and Isn’t Ready for the End of the Programmatic ID Era

Not even the duopoly will see the upcoming changes unscathed.

GumGum’s Founder Is Stepping Down to Lead the Company’s Dental Division Spin-Off

COO Phil Schraeder will succeed Ophir Tanz.

August Spark Wants to Become a One-Stop Shop for Ecommerce Companies

BVAccel is acquiring a marketing agency to give ecommerce companies a more holistic view of how to run their business.

Confused About What Makes Something Programmatic? It Needs These 3 Features

It’s applied as a label to anything involving data these days.

Sizmek Files for Chapter 11

Private equity-owned programmatic outfit is the latest casualty in an industry dominated by big tech

Demandbase’s Integration with Marketo Brings Better Targeting to ABM

The rollout will hit Q2 of 2019, according to Demandbase.