Ad Tech & Mar Tech GumGum Closes $22 Million Funding Round Plus, veteran CMO Lisa Licht joins the company's board. The IAB Tech Lab Has a Campaign Strategy to Educate the Public About Ad Tech The IAB Tech Lab’s plan to overcome the cookie decline includes PSAs to explain the value exchange of content for data. Ad Tech Is Trying to Rebuild the Industry From the Ground Up Project Rearc seeks to balance the industry, with discussions underway to rebuild the cookie. How Ad Tech Is Bracing for Life After the Cookie Following Google's announcement that Chrome will no longer support third-party cookies, the ad-tech industry is preparing for the change. How The New York Times Is Revising Its Digital Playbook The publisher plans to launch new ad tools based on first-party data in mid-2020. Adweek’s Privacy Guide Will Track the Biggest Issue in Tech What you need to know as data privacy legislation changes, state by state. The Sole Ad-Tech Player Riding the Privacy Wave “We see industry change as a euphemism for LiveRamp opportunity,” says CEO Scott Howe. Ad-Tech Firm Beeswax Appoints CRO and CMO Paul Knegten and Bill Schild join the buy-side startup. Google’s Onerous Balancing Act Between Privacy and Profit Searching for a way to placate regulators while not throttling ad tech. Xandr’s Brian Lesser on Partnerships, M&A and Overcoming the Cookie Crisis "CTV is to 2020 what programmatic was to display in 2011," according to the CEO. 1 2 3 … 33 Next »