Testing Caching Nicole
As Twitter’s Global Director of Culture & Community, God-is and her team are focused specifically on how the platform connects with and amplifies voices on the platform with a focus [...]
Diversity in Super Bowl Ads Fails to Reflect the Audience
After a year in which DEI became a priority, the Big Game missed a chance to amplify the message.
McDonald’s Pays Tribute to a Pandemic Necessity in Pre-Super Bowl Ad: the Drive-Thru
The 30-second spot will air before the coin toss.
No7 Targets the ‘Shecession’ in First Purpose-Driven Campaign in the U.S.
"The shecession is one of the biggest issues facing women today."
WeatherTech Brings Made in America Message Back to the Super Bowl
Appearing in its eighth Big Game, the company will have two 30-second spots.
How to Improve Google Landing Page Experience and Ad Quality Scores
If you run a small business, transitioning from print ads in local media to Google Ads can involve a steep learning curve. When you purchase an ad in the alt-weekly [...]
7 Engaging Ways to Advertise to Upcoming Generations on TikTok
In a post-COVID world, people are using content to fill their time and find daily satisfaction, thus creating a greater need for content creation. This gives marketers a real opportunity [...]
A Map or a Matrix? Identity Management Is More Complex By the Day
A newly published white paper on how advertisers and brands can recognize unique customers across marketing platforms underscores just how tough this important job is for data-driven marketers. As technologists [...]
Needed Again? The Ad Campaign That Saved New York
It’s midsummer, yet we are at a moment in time when tourism and travel ad campaigns are practically at a standstill, due to COVID-19 and our economic shutdown. Here in [...]
Get More From Your Advertising While Spending A Lot Less
At a time when there seems to be a new national crisis daily, it is hard to justify moving forward with big marketing spends not knowing what the purchasing climate [...]
How Your Landing Page Is Sabotaging Your Google Ads Success
You’ve read all the tutorials. You’ve spent countless hours poring over demographic data for targeting, crafting the perfect ad copy, and tweaking your campaign. In fact, you’re doing everything you’re [...]
How the Impact of COVID-19 Is Changing Marketing
Well, it’s not as if we can start 2020 all over again — we're already halfway through this year thus far. Yet, we can say one thing, COVID-19 and its [...]
WWTT? 4 Years of Reviewing Marketing Campaigns
It's another revolution around the sun, and I have spent another year looking at marketing campaigns, talking about what I think works really well, and the things that are less [...]
Social Commentary in Authentic Brand Messaging
Should brands act, behave and communicate like people? Authenticity must be the measure. The content of any social commentary needs to be driven from the core principles of what the [...]
Use Your Ideal Customer Avatar to Boost Google Ads Performance
There are a lot of components involved in a successful Google Ads campaign, but there’s one overarching theme that connects most of them: thinking like your customer.