How Vodafone’s International Comms Campaign Led to a Reimagining of Its Agency Partnership
Over the last year, British communications multinational Vodafone’s marketing team has been forced to learn new ways to work alongside its agency partners, including New Commercial Arts (NCA), to deliver [...]
The Brands Competing at the 73rd Emmy Awards Have Been Revealed
The nominees include agencies Wieden+Kennedy, Lucky Generals and TBWA\Media Arts Lab.
Brands Speak Out Against Racist Abuse of UK Soccer Players
Three England team members have faced an onslaught of online hate after the Uefa Euro 2020 final.
Supermarket Co-op Captures the Joy of Small Things as the UK Opens for Summer
After over a year of quarantines and lockdowns, many people are feeling apprehensive about the easing of Covid-19 restrictions.
Bubble Gum? Rhubarb? This Ad Stirs Debate on What Scottish Soda Irn-Bru Tastes Like
Since around 1901, AG Barr has been producing Irn-Bru and it hasn’t found a consistent description to explain just how it tastes.
Why Can’t Women Say ‘Poop’ on Cable TV? Probiotic Brand Has to Cleanse Its Rejected Ad
Humanaut's first work for Garden of Life gets sanitized.
What Brands Are Doing for the Tokyo Olympics and Paralympics
How sponsors and broadcasters are promoting the world's biggest sporting event.
How BBC’s ‘Obsessive’ Craftsmanship Brought Tokyo to Life For the Olympics
“A lot of our work treats the architecture as a character," said Paul Nicholls of directorial collective Factory Fifteen, which helped create the ad.
DTC, Back-to-School Brands Are Propelling Comeback of Outdoor Ads
“Buying OOH earlier this year was like investing early in a hot stock,” Rappaport said. “You just didn’t want to miss it—and now if you’ve waited… well, you just have [...]
MDC Partners Expands Into Russia Through Adwise Affiliate Partnership
The Russian agency will work with MDC to co-develop a new media buying service that will clients to engage a global customer base through contextually relevant content.
U.K. Advertising Watchdog to Clamp Down on Cryptocurrency Advertising as a ‘Key Priority’
The organization intends to carry out “proactive monitoring and enforcement” of advertising and aims to offer additional guidance in the coming weeks.
Charity Lights up Paris Billboards at Night to Help Women Feel Safer on the Streets
A pre-covid study from France’s National Observatory of Crime and Criminal Justice found 28% of women and gender minorities refuse to go out alone at night.
McDonald’s Minimalist Ads Hide Burgers and Fries in Pixel Art
McDonald's latest ad campaign features pixilated closeups of its iconic offerings.
Think Crypto Is Just for Geniuses? That’s B.S., Says Challenger Brand’s Debut Campaign
Cabital's irreverent ad aims to make cryptocurrency more accessible.
Mack Weldon Wants Guys to Know It’s More Than Just Underwear
The new 'Buy Some Time' campaign is the first under CMO Talia Handler.