Social Confidential: How Bud Light Seltzer’s Chief Meme Officer Became the Dankest CMO
Pros from Bud Light and Wieden+Kennedy discuss the role.
Every Super Bowl 55 Ad in Under 2 Minutes
Featuring more first-time advertisers than ever.
Here Are 2020’s Best Ads, Packed Into 3 Minutes
Before we declare this brutally unforgiving year over, we might as well take a moment to think back on one of the few positives: the wide range of creative ways [...]
My Mantra: Deutsch’s Val DiFebo on the Power of ‘Yes’
How the agency's New York CEO leads with positivity.
Adnatomy: How ESPN and State Farm Pulled Off the Most Talked About Ad of the Year
The spot was a product of pandemic precautions.
Social Confidential: Dictionary.com Democratizes Language on Its Platforms
Jeanne Sager shares timely information and showcases evolving diction.
Adnatomy: Quarantine Gives Progressive a Creativity Boost
Flo, Jamie, Mara and colleagues do their best to work from home.
Social Confidential: How Chipotle Mixes Internet Culture with Burritos and Guac
Neiv Toledano talks about championing online conversations with social authenticity
Adnatomy: How SimpliSafe Kept Making Robbert Larson Commercials During the Pandemic
Creativity, logistics, safety and a whole lot of trust.
Two Years Into Dunkin’s Rebrand, VP Drayton Martin Talks Coffee, Logos and Even Donuts
This video looks at the mechanics of how a legacy brand reinvents itself.
Social Confidential: How Steak-umm Blesses Twitter With Wisdom and Humor
Inside Steak-umm's unconventional social strategy.
Social Confidential: How Aviation Gin Leverages Real-Time Pop Culture
Behind the scenes with Adrian Molina, senior brand manager at Aviation Gin and one of Adweek's 2020 Young Influentials.
Adnatomy: How 3 Worldwide Teams Produced a Pokémon Ad Remotely
We’ve sat down with the teams behind some of the most interesting ads of the last few months to discuss how commercial production has changed as a result of the [...]
Big Jersey Energy: How the NJ Government Twitter Account Became the Sheriff of Pandemic Safety
Behind the scenes with the people who tweet for the state.
Kentucky Derby Horse or Ad Agency: Can You Tell the Difference?
We're back with the third installment of our own annual horse race.