Airline Marketers Are Coming Out of Crisis Mode as 2021 Bookings Rise
Bookings are up for 2021, and marketers are finding new ways to talk to travelers.
United Airlines Aims to Go ‘100% Green’ by 2050 Through Carbon Capture
"The reality is that traditional carbon offset programs simply can't come close to offsetting the 4,000 times increase in man made carbon emissions. It's just mathematically impossible," said Kirby.
Black Friday Airfares Put Marketers ‘Between a Rock and a Hard Place’
Purchasing a flight is a bit different now, but the conflicts are the same.
Southwest Will End Middle Seat Ban as Airlines Continue to Lose Billions
What we learned from American Airlines and Southwest's quarterly earnings calls.
Airlines and Airports Hope to Encourage Travel With Testing
As carriers report dismal earnings, their pandemic response is key with passengers.
Delta Has Lost Nearly $11 Billion Since the Pandemic Began
Airline doesn't expect to generate a profit until the spring.
Airlines, Hotels, Workspaces Get Creative in Effort to Buoy Business Travel
How to fill empty rooms and empty seats.
JetBlue Celebrates Christmas Early With Holiday Sale
It's the first promotion for the airline's new brand platform, "We've got a plane for that."
Despite Travel Realities, Scott Keyes of Scott’s Cheap Flights Says His Audience Is Still Engaged
The newsletter's gone domestic, despite fewer 'eye-popping' deals.
United to Make Rapid Covid-19 Tests Available to Travelers
Flyers are responsible for the cost of a new rapid Covid-19 test, though it will help them avoid the 14-day quarantine at their destination.
Airlines Are Set for Major Layoffs, but Marketers Won’t Be Affected
Restrictions on the industry's federal bailout will lapse on Oct. 1.
While Other Airlines Stay Quiet, Southwest Goes Big on Ads
The airline is investing heavily in new customer acquisition.
United Airlines Announces New International Routes With Cryptic Video
The brand's head of social is now head of advertising, changing the tone of the airline.
By Ending Change Fees, U.S. Airlines Gain a New Marketing Tool
Why Delta, American and United all axed the pesky charges.
United Permanently Cuts the Dreaded Ticket Change Fee
Travelers changing flights domestically will now avoid the $200 charge.