Alt Image Text

Airline Marketers Are Coming Out of Crisis Mode as 2021 Bookings Rise

Bookings are up for 2021, and marketers are finding new ways to talk to travelers.

Alt Image Text

United Airlines Aims to Go ‘100% Green’ by 2050 Through Carbon Capture

"The reality is that traditional carbon offset programs simply can't come close to offsetting the 4,000 times increase in man made carbon emissions. It's just mathematically impossible," said Kirby.

Alt Image Text

Black Friday Airfares Put Marketers ‘Between a Rock and a Hard Place’

Purchasing a flight is a bit different now, but the conflicts are the same.

Alt Image Text

Southwest Will End Middle Seat Ban as Airlines Continue to Lose Billions

What we learned from American Airlines and Southwest's quarterly earnings calls.

Alt Image Text

Airlines and Airports Hope to Encourage Travel With Testing

As carriers report dismal earnings, their pandemic response is key with passengers.

Alt Image Text

Delta Has Lost Nearly $11 Billion Since the Pandemic Began

Airline doesn't expect to generate a profit until the spring.

Alt Image Text

Airlines, Hotels, Workspaces Get Creative in Effort to Buoy Business Travel

How to fill empty rooms and empty seats.

Alt Image Text

JetBlue Celebrates Christmas Early With Holiday Sale

It's the first promotion for the airline's new brand platform, "We've got a plane for that."

Alt Image Text

Despite Travel Realities, Scott Keyes of Scott’s Cheap Flights Says His Audience Is Still Engaged

The newsletter's gone domestic, despite fewer 'eye-popping' deals.

Alt Image Text

United to Make Rapid Covid-19 Tests Available to Travelers

Flyers are responsible for the cost of a new rapid Covid-19 test, though it will help them avoid the 14-day quarantine at their destination.

Alt Image Text

Airlines Are Set for Major Layoffs, but Marketers Won’t Be Affected

Restrictions on the industry's federal bailout will lapse on Oct. 1.

Alt Image Text

While Other Airlines Stay Quiet, Southwest Goes Big on Ads

The airline is investing heavily in new customer acquisition.

Alt Image Text

United Airlines Announces New International Routes With Cryptic Video

The brand's head of social is now head of advertising, changing the tone of the airline.

Alt Image Text

By Ending Change Fees, U.S. Airlines Gain a New Marketing Tool

Why Delta, American and United all axed the pesky charges.

Alt Image Text

United Permanently Cuts the Dreaded Ticket Change Fee

Travelers changing flights domestically will now avoid the $200 charge.