Why Amazon Is Turning to Crowdsourcing to Decide Which Smart Gadgets to Produce
The company has a new Kickstarter-like program called Built It.
Want to Make Video Ads, but Don’t Have Video? Amazon Has a Tool for That
Helping brands tap into a big marketing opportunity.
Why Challenger Brands in Particular Must Be Customer-Centric
Amazon Advertising's Alan Moss on how to implement a winning customer-first strategy.
Inside Amazon’s Transfer of Power
Jeff Bezos will remain involved in 'many large, one-way door issues.'
What Brands Can Learn From Bezos Stepping Down as Amazon CEO
What brands can learn from Amazon's rebranding.
5 Things You May Have Missed in Amazon’s Q4 Earnings Call
Massive gains in ecommerce and advertising businesses.
Jeff Bezos to Step Down as Amazon CEO in Q3
He will remain at the company as executive chairman.
Michael B. Jordan Is the Alexa of Your Dreams in Amazon’s Super Bowl Ad
It marks Amazon’s sixth consecutive Super Bowl appearance.
Coming 2 America Is Coming to the Super Bowl
Amazon is giving the Eddie Murphy comedy airtime during the Big Game.
Amazon Renews Call for a $15 Federal Minimum Wage
Move continues CEO Jeff Bezos' 2019 challenge to other retailers.
Delivery Services Are Set to Be Amazon’s Next Billion-Dollar Business
If history is any guide, the capacity it builds for itself today will be available for clients tomorrow.
Wondery Will Make Amazon an Even More Formidable Force in Advertising
The Wondery deal demonstrates Amazon intends to now compete in audio as a more significant player.
Amazon Marketing Cloud Enters Advanced Beta Testing
New rollout geared toward household brands steps up the competition with rival advertising giants.
Which Retailers Won Cyber Week?
It was a great week to be a big box store as well as an ecommerce player.