Portal From Facebook Stands for Harry Potter and the Cursed Child Curtain Call
The AR experience lets users transform into characters from the play.
Murdered Journalist Posthumously Addresses Mexico’s President in AI-Powered Campaign
The Cannes Lions for Good Grand Prix winner seeks justice for media members killed in their line of work.
Oculus From Facebook to Begin Testing In-Headset Ads
A similar initiative was revealed for its mobile app in May.
Watch Sessions from Adweek’s Fourth Annual Elevate: AI Summit
Two days' worth of content in one place.
Messenger From Facebook Rolls Out 360-Degree Background for Friends: The Reunion
The long-awaited special debuts on HBO Max Thursday night.
This New Tool Lets Brands Create Digital Humans That Are More Lifelike Than Ever
Soul Machines has generated virtual brand ambassadors for companies like Nestle and Procter & Gamble.
Snap, Publicis Media, Alter Agents Study: AR Will Continue to Be a Force in Shopping
Over one-half of respondents in France, Saudi Arabia, U.K., U.S. actively search for experiences.
How DoorDash Helped Restaurants Open for Business Despite Closed Doors
Plus, Head of Consumer Marketing David Tai Bornoff talks about the power of artificial intelligence.
BBDO New York’s Print Ad for M&M’s Mix Bags Is Not Your Average Print Ad
It opens an AR experience in Snapchat that brings the candy brand’s characters to life.
Xaxis Promotes Silvia Sparry to Global Chief Operating Officer
Silvia Sparry's new role as coo of Xaxis will include furthering its AI and data science focus.
Snap Scoops Up WaveOptics
The U.K.-based company provided the AR display technology in its next-generation Spectacles.
Snap Unveils Next Generation of Spectacles Camera Sunglasses
They were made available to creators and are not for sale to the public.
Meet the Women Working to Make Artificial Intelligence a More Equitable Space
Black Women in A.I. founder Angle Bush and Capital One's Lauren Cole joined Adweek's Elevate: AI virtual event.
P&G’s Benjamin Spiegel Admits What He Got Wrong About Consumer Behavior
The global chief digital officer also discussed AI, 'maskne,' virtual influencers and the lipstick effect.
Co-Founders of The Yes on Changing How Fashion Is Sold Online
Using an algorithm, the app-first shopping platform extracts some 500 attributes of a product to better match it with the customer.