How a Genealogy Site Used Deepfake Tech and Old Family Photos to Create a Viral App
While deepfakes have made headlines for their potential for fake news and other nefarious uses, brands have also increasingly turned to them as a creative tool in ads.
Nestlé’s AI-Powered Virtual Human Is Here to Answer Your Cookie-Baking Questions
The amazingly lifelike CGI avatar is named Ruth.
National Geographic, NASA Team Up on Perseverance Rover AR Instagram Experience
Users can enjoy an immersive 360-degree view of Mars’ panorama and take a selfie with the robot.
Oculus Quest 2 Users Can Now Experiment With Multi-User Accounts, App Sharing
Facebook’s VR unit promised the heavily requested features last month.
Road to Challenger Brands: How iRobot Is Adapting to a Rise in Home Cleaning Amid Covid-19
Big investments in R&D ensure its robot vacuums and mops stay on the cutting edge.
Here’s How an AI Would Rewrite USA Today Ad Meter’s Top-Rated Super Bowl Spots of All Time
Adweek's Super Bowl Bot takes its own crack at the classics
Messenger From Facebook Begins Rolling Out on Oculus Quest, Quest 2
Chats with Facebook friends are enabled even if they are not in VR.
How We Upgraded Adweek’s Ad-Pitching Super Bowl Bot With a Smarter, More Eerily Human AI
Is it time for copywriters to fear their future robot overlords? Content-creating AI is getting there.
Virtually Sample 4,000 Shades of Eyeshadow With Pinterest’s New AR Try-On Feature
The brand introduced its new AR technology at the NRF's 2021 conference.
Oculus From Facebook to Add Multi-User Accounts, App Sharing
The new features will start out on the Quest 2 in February.
Tecate’s AI-Powered Music Video Integration Shows a New Model for Product Placement
Could product placement go programmatic?
Snapchat Brings Some StreetCred to Its Snap Map Feature
Snap Inc. acquired the New York-based location data platform startup.
TikTok Debuts AR Effect Powered by LiDAR Scanner on iPhone 12 Pro, iPhone 12 Pro Max
LiDAR stands for light detection and ranging.
Snapchat Salutes Brands for Creative Use of AR in 2020
The platform named its most inspiring campaigns of the year.
Creative Tech Platform Runway Raises $8.5 Million to Make AI Tools More Accessible
The machine learning software hub has attracted the attention of agencies like R/GA and WPP.