Alt Image Text

How a Genealogy Site Used Deepfake Tech and Old Family Photos to Create a Viral App

While deepfakes have made headlines for their potential for fake news and other nefarious uses, brands have also increasingly turned to them as a creative tool in ads.

Alt Image Text

Nestlé’s AI-Powered Virtual Human Is Here to Answer Your Cookie-Baking Questions

The amazingly lifelike CGI avatar is named Ruth.

Alt Image Text

National Geographic, NASA Team Up on Perseverance Rover AR Instagram Experience

Users can enjoy an immersive 360-degree view of Mars’ panorama and take a selfie with the robot.

Alt Image Text

Oculus Quest 2 Users Can Now Experiment With Multi-User Accounts, App Sharing

Facebook’s VR unit promised the heavily requested features last month.

Alt Image Text

Road to Challenger Brands: How iRobot Is Adapting to a Rise in Home Cleaning Amid Covid-19

Big investments in R&D ensure its robot vacuums and mops stay on the cutting edge.

Alt Image Text

Here’s How an AI Would Rewrite USA Today Ad Meter’s Top-Rated Super Bowl Spots of All Time

Adweek's Super Bowl Bot takes its own crack at the classics

Alt Image Text

Messenger From Facebook Begins Rolling Out on Oculus Quest, Quest 2

Chats with Facebook friends are enabled even if they are not in VR.

Alt Image Text

How We Upgraded Adweek’s Ad-Pitching Super Bowl Bot With a Smarter, More Eerily Human AI

Is it time for copywriters to fear their future robot overlords? Content-creating AI is getting there.

Alt Image Text

Virtually Sample 4,000 Shades of Eyeshadow With Pinterest’s New AR Try-On Feature

The brand introduced its new AR technology at the NRF's 2021 conference.

Alt Image Text

Oculus From Facebook to Add Multi-User Accounts, App Sharing

The new features will start out on the Quest 2 in February.

Alt Image Text
Alt Image Text

Snapchat Brings Some StreetCred to Its Snap Map Feature

Snap Inc. acquired the New York-based location data platform startup.

Alt Image Text

TikTok Debuts AR Effect Powered by LiDAR Scanner on iPhone 12 Pro, iPhone 12 Pro Max

LiDAR stands for light detection and ranging.

Alt Image Text

Snapchat Salutes Brands for Creative Use of AR in 2020

The platform named its most inspiring campaigns of the year.

Alt Image Text

Creative Tech Platform Runway Raises $8.5 Million to Make AI Tools More Accessible

The machine learning software hub has attracted the attention of agencies like R/GA and WPP.