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The Tampa Bay Lightning’s Melted Championship Ice Will be Turned Into Beer by Coors Light

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Limited-edition Champions Ice will only be available locally.

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Bentley Motors and The Macallan Whisky in Sustainable Partnership

The initial focus for the partnership will include research into sustainable material sourcing through local suppliers and the aim to deliver jointly-developed projects with curated customer experiences and events.

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The Old Are Young Again: Heineken Shows What Vaccinated People Get up to at Night

Beer, Spirits & Cannabis

Sharon Walsh, commercial director of Heineken Ireland, said in a statement that 'Fresh Beginnings' was designed to help an industrywide recovery to generate footfall and inject cash into pubs.

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Here’s a Peek Under the Plastic of Natural Light’s Record-Breaking Water Slide

Brands have aimed to set and break various world records for decades now. It’s a time-honored tactic that checks off all the marketing department’s requisite boxes: Humor, human interest, good [...]

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This Viral Beer Poster Trend Shows Why Marketers Should Pay Attention to TikTok

Alcohol brands are banned from the app, but users are reimagining booze ads with their own beach photos and pasting logos throughout the platform.

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Seagram’s 7 Wants to Help Bar-Goers Rediscover Local Dives After a Long, Pandemic-Induced Absence

The Diageo-owned brand teamed up with comedian Iliza Shlesinger on a series of 'training materials.'

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Cheers, America: Pabst Blue Ribbon Created a 1,776-Pack to Celebrate Fourth of July

To celebrate the country's 245th birthday, Pabst Blue Ribbon has developed a massive pack of its iconic beer.

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Michelob Ultra Pure Gold Wants to Help Summer Adventurers ‘Board Your Gear’

The beer brand will pick up the tab for some lucky fans’ oversized baggage fees.

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Bars and Restaurants Are Reopening, but Americans Still Want Their To-Go Cocktail Options

Overall, alcohol delivery and online sales remain uncommon—but high-income consumers are most likely to use it.

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Hendrick’s Gin Gets ‘Ginspirational’ on Pinterest

The campaign marks the first quiz-to-board Pin extension from an alcohol brand.

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Food52 Launches Drinks-Focused Vertical, Driving More Commerce and Brand Partnerships

Drinks52—which launches this week—houses spirits, wine, beer, nonalcoholic, coffee and tea content.

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Lagunitas Brewing Will Throw ‘Doggy Boondoggles’ for 100 Dogs and Their Owners

The company is also donating $20,000 to Best Friends Animal Society.

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Carmelo Anthony and Sue Bird Remind Us That Pressure Begets Greatness for Moët & Chandon

Agency Kamp Grizzly crafts a reflective campaign about building a legacy.

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The First New Batches of Busch Light Apple Will Drop From the Sky

Fans can enter a social contest for the chance to win insider access to top-secret drop locations.

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Blue Moon’s Light Beer Sets Its Sights on a Summer of Sports

The first national campaign to promote LightSky will focus on and run during sporting events.