Albertsons Is Putting Lettuce on the Blockchain

It's the latest retailer to join IBM’s Food Trust to track products.

Blockchain Consortium AdLedger Adds Publicis Media and The Hershey Company to Growing Roster

The technology is 'still one of the shiny objects in the room.'

Brave Will Reward Its Browser Users With a Way to Earn Offers From Brands

It's partnering with TAP network

What JPMorgan’s New Cryptocurrency Means for Banking and Blockchain

JPM Coin could create new opportunities—and new hype.

Results of IAB Tech Lab’s Blockchain Pilot Shows How Many Digital Ads Are Seen by Humans

It worked with Lucidity on the first test.

Entertainment-Focused Blockchain Company SingularDTV Is Rebranding to Become More Consumer-Centric

It's becoming Breaker

4 Ways Blockchain Can Address Some of Marketing’s Biggest Challenges

It can be used to solve issues that arise with data portability, the ad-tech tax, GDPR and more.

How Google’s Cryptocurrency Ban Rollbacks Are a Positive Sign for the Industry

It'll become an important part of marketing down the line.

As Blockchain Falls Short of Expectations, Advertisers Look to Ad Tech for Solutions Instead

The needed tools may already be at marketers' disposal.

MediaMath Promises 100% Viewable, Fraud-Free Impressions Across Mobile, Online and OOH

The DSP released a beta version of its Guaranteed Viewable Market today.