Consumers Are Fine With Politics in Super Bowl Ads—But Mass Appeal Matters
2017 is likely considered the watershed moment for brands to take stands in their Super Bowl advertising. The most prominent example was 84 Lumber, a brand that made a bold [...]
Here Are All the Brands Severing Ties With Trump and His Allies
The list ranges from major U.S. banks to PGA of America and Hallmark.
Camp + King Snaps Up AOR Duties for Purpose-Led DTC Unicorn Grove Collaborative
The natural household and personal care company is valued at around $1.2 billion and is poised for a big 2021.
FitTrack Campaign Connects Body Positivity With Health Benefits
"One Size Fits One" shows different body styles working out.
10 of the Most Accessible Brand Campaigns and Actions of 2020
From Microsoft to American Girl, progress continues.
How Purpose Can Shape Agencies in 2021
In 2019, deliberating Adweek’s Agency of the Year, the jury noticed something about McCann’s work that was submitted: there seemed to be a lot of work that leaned into purpose. [...]
10 Years After Setting ‘Audacious Goals,’ Unilever Shows How Purpose and Profit Can Coexist
The USLP had a finite time window—it ended earlier this year—and didn’t include the entirety of the brand’s portfolio. Instead, it was limited to 28 of the company's brands, including [...]
Former Zappos CEO, Tony Hsieh, Dies at Age 46
For all of the deserved plaudits for building a paradigm-changing ecommerce giant in Zappos, Tony Hsieh had a profound presence in his adopted hometown, Las Vegas. The former CEO, who [...]
How 3 Sports Leagues Leaned Into Brand Purpose More Than Ever This Year
Executives from Major League Soccer, Nascar and National Lacrosse League share why it was increasingly important in 2020.
Lowe’s ‘Letters to Home’ Holiday Campaign Is Full of Gratitude
Retailer partnered with some of the best people on the internet to encourage thanks and reflection.
4A’s Advertiser Protection Bureau Tackles Misinformation
A new initiative seeks to help navigate the impact of misinformation on brand safety.
Call for Submissions: Adweek Hot List Expansion
Submit to the Adweek Hot List's additional categories.
Black Restaurateurs Are the Stars of Bud Light’s New Documentary-Style Ads
The spots, directed by Jason Harper, will air during Thursday Night Football.
What Brands Can Learn From NASA’s Marketing of the Apollo Missions
Putting a face on it as a brand literally brought us to the moon.
To Be or Not to Be a Partisan Brand
Should companies mix business and politics?