How Vodafone’s International Comms Campaign Led to a Reimagining of Its Agency Partnership
Over the last year, British communications multinational Vodafone’s marketing team has been forced to learn new ways to work alongside its agency partners, including New Commercial Arts (NCA), to deliver [...]
Mack Weldon Wants Guys to Know It’s More Than Just Underwear
The new 'Buy Some Time' campaign is the first under CMO Talia Handler.
Design Veteran Mauro Porcini on the Future of Beverage
"It talks about sustainability, it talks about health and wellness, it talks about customization, all enabled by technology," Porcini says.
Catch Up On This Year’s Adweek at Home Summit
Marketers from companies like Twitch and Supergoop! made appearances at this year's Adweek at Home summit.
Unilever Marketing Chiefs Call on Brands to Make a Difference ‘on the Frontline’
Speaking at Cannes Lions Live, Conny Braams and Aline Santos said trust in businesses is on the rise, so the time for brands to make a difference is now.
How Procter & Gamble Plans to ‘Widen the Screen’ for Black Creators and Media Companies
Chief brand officer Marc Pritchard issues a system that connects CPMs, ad spending and equity.
Building a Movement Fueled by the Social Currency of Content
CMO Sadira Furlow explains how empathy and internal alignment drove brand credibility
H&R Block, Nextdoor Bring Back ‘Make Every Block Better’
They will team up on 10 projects that impact local communities.
How Vans Authentically Uplifts Communities to Strengthen Brand Relationships
Ambassadors and partners ensure the message is told.
This Agency Used McDonald’s Ad Inventory to Amplify Its PSA About Anti-Asian Hate
IW Group’s campaign launched at the beginning of the pandemic but made a comeback in April.
Brands Are Facing the ‘Age of Cynicism,’ From Skeptical Consumers
71% of those surveyed have little faith that brands will deliver on their promises.
Google’s Global Citizen Campaign to Drive US Recruitment to Save the World
Google's Global Citizen Campaign was developed by Alba to spur registrations in America.
How Cadbury Is Supporting Literacy in South Africa
VCCP London and Ogilvy are addressing the fact only 2% of books are published in local African languages.
Chosen Foods Wants to Change the Way Americans Celebrate Mexican Culture
The brand is offering a month-long, authentic alternative to Cinco de Mayo celebrations.
Microsoft Named 2020’s Most Conscious Brand, Beating Pfizer, Google and Amazon
Microsoft wins Most Conscious Brand award in field of 100 compiled by Wolff Ollins and Hall & Partners.