10 Years After Setting ‘Audacious Goals,’ Unilever Shows How Purpose and Profit Can Coexist
The USLP had a finite time window—it ended earlier this year—and didn’t include the entirety of the brand’s portfolio. Instead, it was limited to 28 of the company's brands, including [...]
Former Zappos CEO, Tony Hsieh, Dies at Age 46
For all of the deserved plaudits for building a paradigm-changing ecommerce giant in Zappos, Tony Hsieh had a profound presence in his adopted hometown, Las Vegas. The former CEO, who [...]
How 3 Sports Leagues Leaned Into Brand Purpose More Than Ever This Year
Executives from Major League Soccer, Nascar and National Lacrosse League share why it was increasingly important in 2020.
Lowe’s ‘Letters to Home’ Holiday Campaign Is Full of Gratitude
Retailer partnered with some of the best people on the internet to encourage thanks and reflection.
4A’s Advertiser Protection Bureau Tackles Misinformation
A new initiative seeks to help navigate the impact of misinformation on brand safety.
Call for Submissions: Adweek Hot List Expansion
Submit to the Adweek Hot List's additional categories.
Black Restaurateurs Are the Stars of Bud Light’s New Documentary-Style Ads
The spots, directed by Jason Harper, will air during Thursday Night Football.
What Brands Can Learn From NASA’s Marketing of the Apollo Missions
Putting a face on it as a brand literally brought us to the moon.
To Be or Not to Be a Partisan Brand
Should companies mix business and politics?
5 Ways Brands Can Surrender Control to Connect With Users
It’s time to confront those trust issues.
When It Comes to Brands, ‘Cancel Culture’ Is the Right Approach
Brands need to be more worthy and authentically prove that worthiness across a broader spectrum of actions than ever before.
The ‘Brands of Tomorrow’ Will Be Authentic, Community-Led and Forward-Thinking
Insights from Helen of Troy, Pattern and Nike during Adweek's The Future of Shopping summit.
Top Global Brands Showed Resilience and Saw Increases Through Pandemic
The 100 most valuable companies proved they could persevere.
IPG Mediabrands Lay Out 10 Media Responsibility Principles
The new guidelines are intended as a call to action for companies to protect the communities they serve.
Dixie Chicks Drop the ‘Dixie’ From Their Name
"We want to meet this moment," the band says.