Using Trust as the Driving Force Behind Marketing Strategies

Consumers want to believe in a brand’s purpose and intention.

Kraft, Capitol One Among Brands Running Pre-Roll Ads in Front of AOL Articles Concerning Sexual Assault

Progressive was also involved.

Stop Focusing on Trying to Go Viral and Instead Take a Stand

Consumers want to connect with a brand.

Brands in Latin America Will Try to Touch on More Politicized Topics

It’s almost impossible for them to avoid doing so.

Unilever Debuts Trusted Publisher Program to Better Battle Click-Fraud

The company is tight-lipped on exactly which companies will be looped into the rollout.

Finding a Purpose That Makes Sense for Your Brand

It should be consistent with your company’s values and priorities.

Brands Dedicated to Specific Values Stand Out Amidst the Government Shutdown

Especially those that couple statements with action.

In a Digitalized World, Consumers Yearn for Authenticity From Brands

Anything that sparks a real conversation is valued.

These 4 Brands Refashioned the Way They Talk to Men Before Gillette Did

The P&G razor giant is hardly the first consumer brand to reconsider its masculine messaging.

How Gillette’s New Ad Flipped a Narrative and Challenged Men to Live Up to Different Standards

Something that women have dealt with seemingly since the dawn of advertising.