Kelly Rowland Partners With JustFab for Her First Designed Footwear and Apparel Collection
The line will be released in three capsules, each with its own female muse.
Why Every Marketer Should Prioritize Personal Brand
Create, but on your own terms, and your future self will thank you.
A Sacred UPS Brand Space Is Rejuvenated for Black History Month
Packaging goes from staid to unstoppable for small business.
How The General Is Evolving Its Branding to Grab a New Audience
The insurance company puts the elephant in the room in campaign featuring Shaq.
The Value of Brand Communications During Chapter 11 Bankruptcy
Corporate bankruptcy does not mean a brand will become extinct or that it’s time to halt all marketing and communications. Instead, a Chapter 11 filing is an opportunity for a [...]
Brand Experience and a Tale of Two Startups
As if there isn’t already enough happening in the world right now, I’ve been taking on one of the most stressful endeavors at regular times, amplified during COVID: a move! [...]
5 Actions in the “Age of Re-”
Now is the time to re-imagine parts of your brand. The Age of Re is upon us, where we connect to the core values and ideas that make our connections [...]
Needed Again? The Ad Campaign That Saved New York
It’s midsummer, yet we are at a moment in time when tourism and travel ad campaigns are practically at a standstill, due to COVID-19 and our economic shutdown. Here in [...]
What’s in a Name? A Lot. Here’s How to Successfully Rebrand Your Business
Rebrands of companies, products, and services are not uncommon. A company may choose to rebrand to refresh a stale image. Often a rebrand is triggered by a merger or acquisition. [...]
How the Impact of COVID-19 Is Changing Marketing
Well, it’s not as if we can start 2020 all over again — we're already halfway through this year thus far. Yet, we can say one thing, COVID-19 and its [...]
Make Your Brand Social Statements Actually Drive Change and Results
As marketers, we must look at corporate social responsibility programs as more than blanket statements about an ideal world and big cash donations to associations related to a given cause, [...]
Brands Cannot Be Silent and Ignore Injustice
While some brands may be reluctant to enter political discussions, the state of race, racial violence, and police brutality in America is more than politics. And your consumers and employees [...]
Social Commentary in Authentic Brand Messaging
Should brands act, behave and communicate like people? Authenticity must be the measure. The content of any social commentary needs to be driven from the core principles of what the [...]
Resilience and Reinvention: 2 ‘Essentials’ Brands Need to Practice Now
As marketers and consumers alike have felt the effects of the pandemic, there are ways to rise above the challenges of being compromised or shuttered as our country has sheltered [...]
What Brands Need to Know About the Current State of Earned Media
The news cycle is overwhelmed with pandemic-related stories. Media organizations are facing trying times, and it’s hard to get the attention of reporters to pitch your company’s latest news. Yet, [...]