Mack Weldon Wants Guys to Know It’s More Than Just Underwear
The new 'Buy Some Time' campaign is the first under CMO Talia Handler.
How the Pandemic Left the Door Open for Brave Brands Ready to Scale
Startups and challengers benefitted from a Covid-19 ravaged ad market.
This Sports Illustrated Ticketing Site Promises to Minimize a Big Pain Point: Fees
The marketplace debuts as live events return.
MeUndies Is Going Organic
Other product launches this year include swimwear and a mashup with Marvel.
Ali Weiss Promoted to Glossier CMO After 6 Years of Challenging the Beauty Industry
Under her leadership, the brand has popularized a more authentic approach to makeup and skincare.
Exclusive: Mack Weldon Names Talia Handler as First-Ever CMO
She joins the digitally native apparel brand after many years in the agency world.
Microsoft Named 2020’s Most Conscious Brand, Beating Pfizer, Google and Amazon
Microsoft wins Most Conscious Brand award in field of 100 compiled by Wolff Ollins and Hall & Partners.
Marketing Group to Invest $100 Million in Underrepresented Talent, Challenger Brands
Miroma Ventures, part of The Miroma Group, will invest $100 million to help growtyh-stage brands and media platforms.
Tula Capitalizes on Influencer Marketing, Doubling Sales Year to Date
The beauty brand also generated $56 million in earned media value in 2020.
In Appeal to Moms, Shapermint Creates Chief Mom Officer
Mothers constitute 80% of the online marketplace's customers.
The Strength of the Virgin Brand Is About to Face a Legal Test
After a broken partnership, a lawsuit argues the Virgin name lost value in the pandemic.
Mielle Organics Raises More Than $100 Million in Funding
It's a breakthrough for the Black-owned haircare brand, which signed musician Megan Thee Stallion as its brand ambassador.
Community Over Cookies: How Slim Jim’s Long Boi Gang Claimed Victory in March Adness 2021
Sour Patch Kids, Oreo and McDonald's also made an impressive showing in the tournament.
ThirdLove Unveils Loungewear As Intimates Business Matures
The digitally native brand looks to new categories, shift in messaging to propel growth.
A Cremation Service Explores the Beauty of Memories in Its Inaugural Animated Campaign
Portland cremation company Solace taps into the power of recollection during mourning.