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Ryan Reynolds’ Mint Mobile Pokes Fun at ‘Big Wireless’ for Sports Stadiums

The budget carrier is giving away free service to users and awarding a socially distant 'home stadium.'

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Lululemon Acquires At-Home Fitness Brand Mirror for $500 Million

It's the apparel brand's first major acquisition.

These 81 Brands Are Shaping the Future of Commerce

A new report ranks companies that consumers find most meaningful.

Inside the Insta-Worthy Kiddie Pool for Adults in the City

As the summer season heats up with social-distancing mandates, Minnidip stands to benefit from Americans who will go swimming at home.

This CBD-Infused Soda Is Offering to Buy $200 Worth of Therapy for Some Customers

Bimble wants to continue the vibe of Mental Health Awareness Month into a stressful June.

So Your Customers Tried a Competitor During Quarantine—What Now?

Loyalty’s up for grabs now that flexible challenger brands have claimed new fans while mainstream options were unavailable.

images of a woman in red stained underpants on the left, a cupcake shaped like a vulva in the middle, and a woman on the right in red underpants

Essity Is Breaking Taboos Around Periods in Its Advertising

The Sweden-based brand is pioneering a new way to think about period products, which comes with its fair share of risks.

As the Meat Industry Stumbles, Here’s How Plant-Based Brands Are Stepping Up Their Game

Exclusive: Faux-meat marketers are keeping it positive, but expanding their footprint aggressively.

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DTC Shaving Brand Billie Wants Women to Stop Apologizing on Zoom Calls

A new spot by the DTC brand highlights women's new insecurities of the Zoom era.

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How a Tequila Startup Found ‘Blessings in Disguise’ as Quarantine Derailed Its 2020 Plans

YaVe's founder says bar closures led them to put more effort into ecommerce, partnerships and community building.

Screenshot of Ryan Reynolds

Ryan Reynolds’ New Mint Mobile Ad Is Packed With Self-Mocking Jokes and Easter Eggs

The Deadpool star bought the budget carrier in November.

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A Bookstore Just Shocked Fans and Boosted Sales 200% With Its Brilliant Quarantine Pivot

The Wild Detectives became a travel agency with a literary twist thanks to agency Dieste.

Shay Mitchell at Challenger Brands

To Grow Fast, Travel Brand Béis Knows You Have to Fail Fast Too

Shay Mitchell and Adeela Hussain Johnson on how Béis found DTC success at Adweek's Challenger Brands Summit.

Why Potbelly Is the Brand You Should Be Watching for Social Creativity

Backed by the architect of Wendy's social presence, the sandwich chain has become endearing and innovative.

march adness bracket

Aviation Gin Wins March Adness 2020, Once Again Showing How to Mobilize a Fan Base

The brand's approachable and authentic tone—not to mention owner Ryan Reynolds—maintains its devotees' adoration.