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Mack Weldon Wants Guys to Know It’s More Than Just Underwear

The new 'Buy Some Time' campaign is the first under CMO Talia Handler.

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How the Pandemic Left the Door Open for Brave Brands Ready to Scale

Startups and challengers benefitted from a Covid-19 ravaged ad market.

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MeUndies Is Going Organic

Other product launches this year include swimwear and a mashup with Marvel.

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Ali Weiss Promoted to Glossier CMO After 6 Years of Challenging the Beauty Industry

Under her leadership, the brand has popularized a more authentic approach to makeup and skincare.

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Exclusive: Mack Weldon Names Talia Handler as First-Ever CMO

She joins the digitally native apparel brand after many years in the agency world.

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Microsoft Named 2020’s Most Conscious Brand, Beating Pfizer, Google and Amazon

Microsoft wins Most Conscious Brand award in field of 100 compiled by Wolff Ollins and Hall & Partners.

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Marketing Group to Invest $100 Million in Underrepresented Talent, Challenger Brands

Miroma Ventures, part of The Miroma Group, will invest $100 million to help growtyh-stage brands and media platforms.

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Tula Capitalizes on Influencer Marketing, Doubling Sales Year to Date

The beauty brand also generated $56 million in earned media value in 2020.

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In Appeal to Moms, Shapermint Creates Chief Mom Officer

Mothers constitute 80% of the online marketplace's customers.

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The Strength of the Virgin Brand Is About to Face a Legal Test

After a broken partnership, a lawsuit argues the Virgin name lost value in the pandemic.

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Mielle Organics Raises More Than $100 Million in Funding

It's a breakthrough for the Black-owned haircare brand, which signed musician Megan Thee Stallion as its brand ambassador.

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Community Over Cookies: How Slim Jim’s Long Boi Gang Claimed Victory in March Adness 2021

Sour Patch Kids, Oreo and McDonald's also made an impressive showing in the tournament.

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ThirdLove Unveils Loungewear As Intimates Business Matures

The digitally native brand looks to new categories, shift in messaging to propel growth.

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A Cremation Service Explores the Beauty of Memories in Its Inaugural Animated Campaign

Portland cremation company Solace taps into the power of recollection during mourning.