Alt Image Text

Former Zappos CEO, Tony Hsieh, Dies at Age 46

For all of the deserved plaudits for building a paradigm-changing ecommerce giant in Zappos, Tony Hsieh had a profound presence in his adopted hometown, Las Vegas. The former CEO, who [...]

Alt Image Text

A Record-Setting Cyber Week Continues With a $9 Billion Black Friday

It's the second-largest online shopping day in U.S. history.

Alt Image Text

WPP Merges Geometry Into VMLY&R

While the pandemic has accelerated the demand for brand commerce-based solutions and new consumer experiences, that was not the main reason for merging Geometry into VMLY&R.

Alt Image Text

Away’s CMO Selena Kalvaria Says Travel Has Shifted From Airplane Overhead to Back of the Car

The luggage brand also admits talking about trips is just plain weird right now.

Alt Image Text

How Brand Purpose Helped Vans Respond to the Pandemic

While many brands initially struggled to figure out how to respond to the pandemic, skateboarding shoe and apparel brand Vans did not. According to Vans’ April Vitkus, that’s because the [...]

Alt Image Text

Shipt’s CMO on Maintaining Ecommerce Momentum After the Pandemic

Sales fulfilled by the delivery service during parent company Target’s second quarter spiked 350%.

Alt Image Text

What StockX Has Learned About Shifting Consumers Habits During the Pandemic

The online marketplace's CMO shared insights on its pandemic-era marketing strategy.

Alt Image Text

Why Banana Republic Is Running Its First TV Ad Campaign in 15 Years

With more eyes glued to televisions, the retailer saw a chance to reach a bigger audience.

Alt Image Text
Alt Image Text

Neiman Marcus Puts Digital Transformation at the Center of Its Bankruptcy Emergence Plan

The luxury retailer is replacing its print magazine with a digital campaign this fall that will serve as the hub for its ecommerce efforts.

Alt Image Text

Supergoop!’s Bright and Sunny Aesthetic Will Change How Users Think About SPF

Its brand mission of ending skin cancer radiates through colorful packaging.

Alt Image Text

5 Ways Back-to-School Shopping Is Totally Different This Year

Nothing has been business as usual in 2020.